The preliminary brochure work we did for the City of Hyvinkää continued with a full brand work, including a sub-brand for the up-and-coming Metsäkalteva housing area.

In the process we re-did the Hyvinkää logo, colors, type, tone-of-voice, slogan, what-you-haves and brand imagery which were unconventionally hand-drawn by Vesa Sammalisto to convey the right atmosphere.The Metsäkalteva brand was designed to be Hyvinkää’s little sister. Or brother. Or both, since Hyvinkää is especially covetable by families. Not to mention businesses, of course.

Now Hyvinkää can communicate all the best it is – the best slow-paced comfortable city in the un-congested metropolitan area. The best of nature, the best of activities, the best of culture. And all a bicycle ride away.

Our strategist-in-companion in the Hyvinkää process was Tarja Heija, who did the preliminary tone-of-voice and the slogan for Hyvinkää.

Here’s an example of the Hyvinkää mark and the Metsäkalteva mark, derived from the Hyvinkää whole. What you see is a gift-wrapped (just like in the Visitor’s guide) brochure about the up-and-coming Metsäkalteva area. It has Hyvinkää on the cover and Metsäkalteva following. The texts in the brocure were done by copywriter Juha-Pekka Honkanen from our networks.

Vesa’s illustrations in use. And the tone-of-voice for those who know Finnish.

The design is easily applied to different uses.