T3 stands for the three T’s of Science, Art and the Economy (in Finnish: ‘Tiede’, ‘Taide’ and ‘Talous’). It is an area in Espoo within the triangle of Tapiola, Otaniemi and Keilaniemi. There the companies, universities, the city and the people work and openly collaborate together to find the best solutions to everything from town planning, living, recreation, global issues, the future of entrepreneurship and a sustainable way of life. You name it. These new solutions and this new approach will benefit all of Finland and even the world.

In the coming years, the area will see a further EUR 5 billion in investments. The T3 area will become more attractive, pleasant and functional. The walk and cycle routes between Otaniemi, Keilaniemi and Tapiola will improve once the motorways crossing the area are built over and moved underground. The Western Metro underground extension will connect the area to central Helsinki. It will be impressive.

From the design and communications point of view the T3 is an open, organically developing initiative, project and journey with no clearly defined workflow, goal or destination. The T3 brand will be developed through actions. We will let the visual applications of the T3 brand rise out of its individual content using the most suitable and highest quality methods available. All of the applications, with their potentially varied visual outlooks, will serve as opportunities for T3 project staff  and BOTH to broadly experiment with new solutions, changing the method and direction of the work as needed. The work has begun. This will be one awesome ride.

The hand-outs presented here are two different appearances of two different elevator speeches for T3. This was done in close collaboration with our dear and most talented affiliate Avaja Open. More T3 on its way, stay tuned.