The new brand identity of  Moventas is out as bright and fresh as a beautiful spring morning at the seaside of Helsinki. The renewal work has touched all the corners of the brand from the brand concept and promise to the visual identity, logo and slogan. Moventas is now geared for new energy as the EWEC (European Wind Energy Conference and Exhibition) 2010 opened its doors in Warsaw, Poland, earlier today. BOTH is proud to have designed the identity to a global player that has the state-of-the-art expertise to maximize the great potential of new energy thus bringing us all to a new era.

BOTH conducted the work in cooperation with the copywriters of TenFour Communications.

Moventas is the leading expert in moving and transferring energy in the most effective and sustainable way by developing, manufacturing and marketing wind turbine gears and mechanical drives for the process industries as well as by offering comprehensive life cycle maintenance service.

The fair stand structure for EWEC 2010 was designed by Messua.